Marketing To Your Customers Through Email: A Guide

Marketing To Your Customers Through Email: A Guide

If you want to stay in touch with your existing customers and attract new ones, email marketing is the way to go. However, it can be a little overwhelming, considering the myriad of ways to use this effective marketing method. In the following article, you will learn more about how email marketing works, and how it can help your business.

To make sure your emails don’t turn people off, always seek permission before sending them out. Include a subscription button on your site, and encourage regular customers to have their friends sign up as well. If you’d like to give people some extra encouragement to subscribe, you could feature subscriber only deals.

Focus on your target market. Once your list has grown a little bit, try to entice your current readers to refer new readers. Be sure to consistently include a link to subscribe in any email you send; hopefully, recipients will forward it to their friends that may be interested in the things that you offer. By doing this, your viewer base will grow.

If you have a client who has a birthday, make sure that you send a follow up email that includes a happy birthday message on it. Include a request on the email that tells this person to go to a particular place. The ending can include a link that tells him or her that it is possible to become a subscriber by clicking on it.

Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters.

Be persistent with your email marketing messages. It can take as many as twenty emails to one prospect before you routinely have their attention. Try telling a good story through your messages. Hook them with a few messages and let it unfold over a series. Running contests that span several weeks are good way to do this.

Be predictable in your emails. Send them on a specific schedule. Make sure you send something at least monthly, this will help keep your customers interested. If you can send emails on or two times a week, that is even better. Test out which days give your site the best responses, and then use these days as your normal days to send emails.

Use few graphics when creating email marketing programs. Since some email programs block graphics, any email which contains a lot of graphics will not display correctly to recipients that have these types of email programs. Too many graphics can also trigger the junk mail filter present in email programs, preventing your message from ever being seen.

If you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page.

Color is important, even when it comes to email! Your email messages should have a consistent color scheme that is both professional and easy to read. This is especially important once you start designing more advanced, HTML rich messages. If you are unsure about making your own selections, a little Internet research can point you towards excellent color schemes.

Use the right font for the right message. Your font should be indicative of your style and email message, and not convey a message that you don’t wish to send. Choose one that is simple and popular, rather than one that you think is really cool, but not everyone may have.

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Your customers are busy people, so don’t bore them with information that they can’t use. Avoid sending them emails about sales only. Try to include a solution to a common problem, a clever new way to use a product, or a special promotion in every email.

It’s extremely important to send your marketing emails with a personalized touch. Dropping the intended recipient’s name into the email’s content is just the beginning of what you can do. Use every piece of information your subscribers give you. Categorize your subscribers based on demographics, including location or buying preferences, and then cater to their specific wants and needs.

Make sure you ad a personal touch to any emails that you may be sending; they will love the personal attention. If your customers feel like you have mass sent the email, they may just delete and block you. It’s simple to add their name at the beginning, but there is more you can do. Keep track of how people sign up for your newsletter, where they did and why they want to read it. Use this information to customize the message for that person.

While extra graphics and other things that can easily be blocked by filters are unnecessary and detrimental to your campaign, your company logo does need to be included in order to make things’ consistent, familiar, and professional when you are in contact with prospective customers. Failure to do this will harm your email marketing campaign immensely.

Make certain that the ‘from’ field of your e-mails displays your name or your business in a manner that is easily recognizable. Many people determine whether they are going to read an e-mail based on the ‘from’ field. A lot of people are also wary of opening e-mails that are sent from places that they do not readily recognize due to the fact that e-mails can contain viruses.

Don’t send out your email messages during major sales holidays. While this may seem counter-intuitive, unless you are selling consumer products, your customers just aren’t interested in your product that time of year. In addition, it is likely to get buried in all of the other marketing messages they are receiving.

As said before, email marketing is a great way to reach customers and grow a business. This information and tips from this article will help you be a professional email marketing provider.